• The e-commerce sector has drastically changed business models, leading to changing dynamics for the advertising industry.
• The future of shopping is on the internet. Branches are orphaned or become showrooms.
• In today's world, online shopping has become indispensable. Customers and partners carry out a large number of transactions via the internet every day.
• According to Gerrit Heinemann, the German expert on digital trade, digitalisation has only just begun. The next 2 to 3 years would change retail even more than the last 15 years.
• Webshops are also becoming more and more interesting for investors. For the full year 2012, a turnover volume of EUR 36.5 billion was achieved for the entire interactive trade and EUR 21.7 billion for e-commerce.

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